May 2021

Vintage View
Lighter than anticipated grape yields in 2021, coupled with strong demand for Marlborough wine, will change the industry, say those anticipating “short term intense pain”, for longer term gains.

Project Veraison
Marlborough Sauvignon Blanc’s brand equity is being undermined by deep discounting and overfamiliar consumers in Australia. But there is huge opportunity to boost the value of the category, according to Project Veraison.

Vakameasina
For the past 11 years, Walter Nungnung has left his home on Ambrym Island and come to New Zealand with the Recognised Seasonal Employer scheme, for seasonal work in vineyards and learnings through Vakameasina.

Good Stuff - Mick Norton

Cover: Giesen’s Duncan Shouler says Marlborough Sauvignon Blanc is all about the place it comes from. He’s one of the voices in the Project Harvest digital campaign, singing Sauvignon’s praises. Photo by Jim Tannock. Page 12