Wine Marlborough 2023 Member Survey
Wine Marlborough 2023 Member SurveyEarly in 2023 Wine Marlborough initiated an annual member survey to gather feedback across our membership base and key partners/associates. The survey was conducted by an independent consultant (Q & A Research) and was an opportunity for the Wine Marlborough team to hear from our members on where and how we could better meet your needs, and what was working well.
Here we are sharing the full report including all aggregated, unedited survey findings and insights. Your feedback and the insights are valuable to us, it helps us learn and improve. Thank you to everyone who contributed.
We have used the feedback to inform Wine Marlborough’s annual plan for 2023-24 and it will also feed into a strategic review later in the year. Some areas of the feedback led to obvious changes, such as refining our 2023-24 focus areas. For example, CSR has been removed as a focus area to guide our activity with industry and instead has been incorporated as an internal goal for the team and is flagged for incorporation at a strategic level. In other areas of feedback, it was clear we were on the right track but could do more or better focus our activities, such as in our Communication and People focus areas.
The pathway incorporating some insights and feedback are more complex, particularly where we have overlapping roles with other industry bodies. Working with these organisations to better clarify our roles and responsibilities and communicating these to our members and key partners/associates is one way we aim to improve.
The Wine Marlborough team continue to refer to and use the member survey report. If you would like to discuss the member survey, how we have responded to your feedback, or our activities please reach out to Wine Marlborough’s GM, Marcus Pickens, or any of the Wine Marlborough team.