Join the New Zealand Wine marketing team as they visit the regions for a series of Marketing Hui to share how the New Zealand Wine brand essence has been defined and tested in research, and how it will be brought to life with a new visual identity.
Helping to reinforce the importance of sharing our New Zealand-ness and what makes us unique to drive our competitive advantage on the world stage, the NZW marketing team will be joined by guest speaker David Downs, CEO of the New Zealand Story group. With stand-up comedian experience in his back pocket, as well as spearheading the valuable work of the New Zealand Story group, it is certain to be an engaging session.
New Zealand Wine Week, held from 30 January to 3 February, will be the first global initiative that is built around the brand essence (with more to follow). So please come along to hear from David Downs and Charlotte Read on how efforts to define the respective stories can assist Marlborough and your wine brand stand out and be heard.
Date: 23 November
Venue: 85 Budge Street
Timings: 2pm – 4pm with mix and mingle drinks afterwards