Collaboration is the key for major wine industry workforce planning research

Media Release: 07 September 2023

The New Zealand wine industry is embarking on a major workforce research project, taking stock of the current roles and skills across the sector to identify workforce gaps and plan for the future needs of the industry.

Wine Marlborough Ltd General Manager Marcus Pickens says this is a critical and exciting project for the industry.

“This is a collaborative project that will help us ensure that New Zealand continues to have a strong, capable and thriving wine industry made up of healthy people and businesses,” he says.

“The outcomes of this research will give us a big picture understanding of where we are, and where gaps exist that need filling to ensure our wine industry remains robust into the future.”

A survey will open on September 25, 2023, inviting growers, wine companies and providers of industry goods and services to share insights into their workforce and what skills they need.

Members of all facets of the sector, including growers, producers, and suppliers such as vineyard contractors, vineyard managers, wine tank manufacturers, bottling and logistics businesses are being encouraged to take part in the survey to help form a full understanding of industry needs.

The project will be led by Wine Marlborough Ltd Advocacy Manager Nicci Armour, who is being supported by an industry steering group with representatives from wine businesses in multiple regions around the country.

Steering group member and Rose Family Estate Winemaker, Nick Entwistle, says the project is an exciting one that hasn’t been done before on this scale for the New Zealand wine industry.

“It’s a really important piece of work that will capture who’s in our workforce, what skills they have and whether there are areas we need to look at developing. It will capture information around the future skills employers will need to plan for in their business,” Nick says.

“The nationwide industry survey is a key foundation. We’re really working hard to make sure it’s not just another survey that goes out and the data gets lost, we want it to have a lasting impact.”

While being conducted with the wine industry in mind, it is hoped that the survey will also help all stakeholders involved in the sector identify gaps and strengthen their workforce.

“Our peripheral industries play a huge role in the economy of Marlborough and the advancement of the wine industry … if they can see that the industry is crying out for specific services, they can hopefully work to create their own niche and build their workforce within those areas,” Nick says.

“It’s going to give us some really beneficial information that we can take to central government and say ‘this is where the focus is for our workforce going forward’.”

The collaborative project is being co-funded by the Sector Workforce Engagement Programme, part of Kānoa – Regional Economic Development, New Zealand Winegrowers (NZW), and the Marlborough Research Centre (MRC).

The funding comes on top of additional resourcing from Wine Marlborough Ltd to manage and lead the project.

Research, survey and analysis work will be undertaken by an independent workforce specialist, Business and Economic Research Limited (BERL).

Outcomes of the work will be particularly important for Marlborough, where the wine industry accounts for 20% of the regional GDP and one in five jobs     . It will be closely linked with work supported by the Marlborough Regional Skills Leadership Group (RSLG) through the Marlborough Regional Workforce Plan.

“It’s fantastic to be able to conduct this work not only for the benefit of the Marlborough wine industry, but for all of New Zealand’s wine regions.

“It will provide a robust evidence base and support a strategic and cohesive approach to workforce planning,” Marcus says.

Once completed, the final report and outputs will be available to all businesses that participate in the survey, with support for how they can integrate the data and skills information into their workforce planning, taking a ‘what does this mean for my business’ approach.

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Contact
Marcus Pickens
General Manager, Wine Marlborough Ltd
021 831 820

Editors Notes

• Wine Marlborough Ltd is the trading name of the Marlborough Winegrowers Association, representing the Marlborough wine region.

• MBIEs Regional Skills Leadership Groups (RSLGs) are a series of independent advisory groups identifying and supporting better ways of meeting future regional skills and workforce needs across Aotearoa. There are 15 RSLGs across the country.

• Wine exports for New Zealand for the year ended June had a total value of $2.4 billion. The industry continues to grow year-on-year, and it is expected this survey will provide meaningful insight into the labour and skills needs of our wine industry to continue meeting increasing demand into the future.

• A webinar providing key information on the project and survey will be held on September 20, at 1pm.

• The survey opens on September 25 and closes on October 16. The final report is expected in March 2024, before being shared with participants in May.