Kōparepare Donating 100% of Proceeds from Wine Sales

In 2020, a campaign to donate 100% of Kōparepare wine sales to marine conservation causes was so successful that a repeat of the campaign is planned for June 20-26, 2022.

Produced by Whitehaven Wines, the Kōparepare wine range has been created to support the protection and restoration of New Zealand’s marine environment.  All sales of Kōparepare benefit the work of LegaSea, a non-profit organisation dedicated to restoring the abundance, biodiversity and health of New Zealand’s marine environment. 

To date Whitehaven has donated $73,049 to assist LegaSea in their work to protect and restore New Zealand marine environment.

Samantha White, ambassador to the Kōparepare brand, is the daughter of Whitehaven co-founders Sue and the late Greg White.  Samantha spent her early childhood years on board the family yacht, as her parents sailed the Pacific.   

Now married to marine biologist Josh, the pair welcomed their first child into the world in 2021.  Marine conservation is a cause that is close to Samantha’s heart and she is passionate about protecting fish supplies and oceans for future generations to enjoy, “I grew up sailing and fishing in the Marlborough Sounds, and I want my son to be able to do the same.  I feel proud knowing that Kōparepare is making a difference.”

Funds raised from the Kōparepare range of wines have supported various LegaSea campaigns including:

- The Coromandel Scallop Restoration Programme to help restore the scallop life to abundance in the Coromandel

- The Kai Ika Project, promoting full utilisation of fish and repurposing fish waste for communities who value these parts of the fish

- The Fish Care Campaign, promoting best practice techniques to recreational fishers to care for their catch

- The Rescue Fish Campaign, a holistic solution to remedy depleted fish stocks and address environmental damage

- Advocacy work to restore declining fish stocks to abundance in NZ.

Notes:

• Whitehaven has been a supporter of LegaSea since 2017, becoming a Platinum partner to the cause in 2019. Through their Kōparepare (Māori for gift or contribution) range of wines, Whitehaven support LegaSea by donating $1 from every 750ml bottle and 50c from every 375ml bottle of Kōparepare wine sold in NZ.

• LegaSea is a non-profit organisation dedicated to restoring the abundance, biodiversity and health of New Zealand’s marine environment.

• Whitehaven was established in 1994 by Sue White and her late husband Greg. Whitehaven produces and bottles the Kōparepare range of wines.

• There are five varieties that make up the Kōparepare label; a Sauvignon Blanc, a Pinot Noir Rosé, Chardonnay, Pinot Gris and a Pinot Noir. All made from 100% Marlborough fruit. RRP is between $18.99 for whites and the Pinot Noir Rosé, and $25 for the Pinot Noir.

• Please join the Kōparepare community on Instagram and Facebook @kopareparewines and #kopareparewines to help us to spread the word about these delicious wines and their support for our marine environment. Together, restoring our oceans.